Bigg Thoughts

Wednesday, January 31, 2007

Advertisers pay for your international calls

If you are someone who hates making international calls using your computer(Skype,Yahoo...)???Then you gotta check this out. You basically call a gateway number on the site and it allows you to make your call after a brief commercial. Right now they allow you to call 80 countries without the commercial as a promotional offer. Check out the country list you can call at www.futurephone.com. The firm, which has about 30 employees to start, uses Voice over Internet Protocol (VoIP) to route the calls for next to nothing. .

Technically, the call the consumer makes is not entirely free; one does have to have domestic long-distance service. But all of America pay monthly fees that allow them unlimited long-distance calls.

Where, by the way, are you calling when you reach their gateway number 712-858-8883? It turns out to be an exchange in Superior, Iowa, a town of 142 people on the Iowa-Minnesota border. The company has made deals with the township to route calls inexpensively..

The next obvious question is how the company hopes to make money without charging anything, and the answer is simple. Like many other Internet-based firms, they plan to work on an advertising model. They'll listen to a 10-second commercial if they can make a free call.

Tried the service for a call to new zealand, needed to wait for 5 minutes to get the line, but the interesting part is that, the connection was crystal clear and did not get interrupted or terminated. The company will have to work on load balancing the network when more people start pounding the gateway number though!!!

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